乡村振兴战略背景下盐城推进黄河故道文旅融合发展路径研究

JIN Hui

关键词：乡村振兴；黄河故道；文旅融合；品牌打造；盐城；持续发展中图分类号：F592.7 文献标志码：ADOI： 10.26991/j.cnki.issn2096-4110.2026.03.049文章编号：2096-4110（202603-0194-05

Abstract： In the context of the rural revitalization strategy， the Yellow River Ancient coursearea in Yancheng has a solid foundation for the integrated development of culture and tourism，owing to its superior geographic location good natural resources， beautiful ecological environment， and abundant cultural and tourism resources. The cultural and tourism resources in this area cover various types such as historical culture， red culture，and agricultural tourism， and have initially formed a scale of cultural and tourism development. However， the integration of culture and tourism in the area still faces many bottenecks， including a lack of creative promotion and marketing methods， fierce competition from four provinces and multiple regions along the route， insufficient infrastructure construction，and a shortage of high-quality cultural and tourism talents， which restrict the improvement of the area's tourism competitiveness and industrial eficiency. This article proposes a development path based on the principles of cultural protection authenticity and culturality，including planning guidance，coordinated differentiated development， comprehensive diversified development， cultivation of characteristic brands，deepening connotative development，innovative development，building collaborative platforms，and enriching publicity methods. The aim is to deeply integrate culture and tourism，build the area into a characteristic tourism scenic belt and a prosperous corridor， help promote the comprehensive development of rural ecology， culture， and economy，and inject strong impetus into the revitalization of rural areas in Yancheng.

Key words： Rural revitalization; The Ancient Course of the Yellow River; Integration of culture and tourism; Brand building; Yancheng; Sustainable development

黄河故道作为黄河流域文化遗产的重要载体，是苏鲁豫皖的金色纽带，历史遗存丰富，文化古迹众多，旅游资源丰富，其开发利用备受沿线各省市重视。（剩余7086字）