北疆文化品牌视域下文旅融合发展的实践探索及深化路径

——以通辽市为例

Practical Exploration and Deepening Path of Cultural Tourism Integration under the Perspective of Building Cultural Brand in Northern Border Region： Taking Tongliao City as an Example

WANG Qiulin1²， BAO Xinyu23

中图分类号：F592.7 文献标志码：A 文章编号：2096-4110（202603-0170-04

DOI： 10.26991/j.cnki.issn2096-4110.2026.03.043

Abstract： Cultural identity is an important bond for people of all ethnic groups to unite their hearts and minds，and constitutes the core cornerstone for promoting exchanges， communication and integration among all ethnic groups. Beijiang Culture， nurtured in the long-term interaction and integration of multiple ethnic groups， serves as a living heritage that has tangibly fostered a sense of community with mutual understanding among all ethnic groups in the Northern Frontier. Focusing on the strategy of building a culturally strong city， this paper is grounded in Tongliao's unique geographical location and profound historical and cultural heritage. On the basis of fully exploring and leveraging the Beijiang cultural resource endowment in Tongliao， it systematically sorts out distinctive cultural elements such as Horqin Culture and grassland nomadic civilization. It further contributes to building a characteristic brand of cultural and tourism integration in the Northern Frontier and explores the development path of cultural and tourism integration.By empowering the economy through culture and spreading civilization via tourism， this paper aims to provide strong support for uniting and inspiring people of all ethnic groups in the city to accomplish the two major tasks and strive to write a new chapter of the Chinese path to modernization in Tongliao. Key Words： Cultural identity； Beijiang Culture; Integration of culture and tourism; The consciousness of the Chinese nation as a community; Ethnic unity; Tongliao

习近平总书记指出：“内蒙古的今天是各族群众共同奋斗的结果"1。（剩余5258字）