数字赋能红色文旅：以南充红色矩阵为例的 数字服务APp研究

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中图分类号：F592.7;TP311.1 文献标志码：A 文章编号：2096-4110 （2026）03-0110-04

DOI： 10.26991/j.cnki.issn2096-4110.2026.03.028

Abstract： Red culture，as a spiritual carrier of revolutionary memory and national identity，its transmission efficacy is closely related to the construction of national cultural soft power. With digital technology permeating the cultural and tourism industries， the dissemination forms and experience modes of red culture are undergoing a multidimensional and symbiotic transformation. This paper takes the Nanchong Red Matrix as the research object， focusing on the functional innovation and experience optimization of digital service apps. It systematically constructs a digital service framework from four aspects： information integration， content structure， visual symbols，and interface style. Taking the "Chongyun Honglv" （a red cultural tourism App in Nanchong） as an example，it transforms the genes of red culture into perceptible and interactive digital experiences， creating a digital platform that integrates cultural and tourism services with dissemination efficacy. The paper proposes a technology-enabled transformation path， offering a replicable practical paradigm for the revitalization and utilization of red resources in old revolutionary base areas， thereby facilitating the dynamic inheritance and value enhancement of red culture in the digital age.

Key words： Digital Empowerment； Cultural Tourism Development; Nanchong; Red Matrix;Digital Service;App Design

红色文化是中国共产党在革命发展过程中孕育的产物，依托于我国深厚的传统文化，具有较强的生命力与感召力，充分凸显了中国共产党的思想理念，集聚了中国共产党的精神内涵。（剩余4869字）