生鲜电商背景下城市食品末端配送模式优化

中图分类号：TS255.3 文献标志码：A 文章编号：1674-0270（2025）32-0189-03

Optimization of Urban Food Last-Mile Delivery Models in the Context ofFresh Produce E-Commerce

GAO Mingjun (Guangdong Technician Institute,Huizhou 5161oo,China)

Abstract: The booming development of the digital economy and the upgrading of consumption structures have propelled fresh produce e- commerce to become a vital component of urban food supply chains.However,its lastmiledeliveryfacespersistentchallengessuchashighcosts,loweficiency,insufficientcoordination,andunstable experiences,due to the perishable nature of products,time-sensitive requirements,and high service expectations. This paperoutlines theevolutionary path of delivery models,focuses on structural contradictions,and proposes four optimization directions:optimizing the network layout of "front warehouses + instant delivery",enhancing intelligent schedulingand dynamic route planning,advancing multi-party green joint distribution,and building adata-driven personalized fulfilmentsystem,aimingatproviding theoreticalsupportand practical guidanceforindustrial quality improvement,efciency enhancement,and sustainable development.

Key Words: fresh produce e- commerce; urban last-mile delivery; delivery models;optimization strategy

1生鲜电商配送模式的演进

生鲜电商配送模式演进深刻反映了技术进步、消费习惯变迁与供应链重构的驱动效应。（剩余4574字）