定西宽粉质量标准提升与品牌化创新发展路径研究

Research on the Improvement of Quality Standards and Brand Innovation Development Path of Dingxi Wide Flour

HE Pengfei （Dingxi Food Inspection and TestingCenter，Dingxi 743ooo， China）

Abstract： As a characteristic agricultural product of Dingxi city， the industrial development of Dingxi wide flour is of great significance in promoting local economic growth and increasing farmers’ income.This article analyzes the problems faced by the current improvement of quality standardsand brand development ofDingxi wide flour，and proposes measures such as building a standardized system for the entire industry chain， strengthening quality supervision，promoting brand image construction and market expansion.The aim is to effctively address the problems of insuffcient standardization level and weak brand influence in thecurrent industrial development，and provide a path reference for the sustainable development of Dingxi wide flour industry.

Keywords： Dingxi wide flour; quality standard; brand innovation; development path

定西宽粉作为甘肃省定西市的地理标志性农特产品，依托当地高淀粉含量的优质马铃薯资源，并结合传承百年的非遗制作工艺，历经长期发展已成为拉动地方经济增长的重要引擎[]。（剩余4299字）