川渝名品区域公共品牌建设现状及推进路径研究

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Study on the Current Situation and Promotion Path of Regional Public Brand Building for Famous Products in Sichuan and Chongqing

ZHU Hongyan GUO Feng DING Di (ChongqingInstituteofQuality&Standardization)

Abstract:Regional public brandbuilding has becomeanimportant practicalpath for themodernizationofthenational quality governance system.As thecore implementation carrerofthestrategyof strengthening thecountry with quality, regional public brand building has a significant empowering efect on enhancing the competitiveness ofregional economy by integrating regional resource endowment and industrial advantages.From the perspectiveofregional public brands in Sichuan and Chongqing,based on combing and analyzing the development status of regional public brand construction in keycountries,provincesandcitiesaswellas SichuanandChongqing,this paperidentifesthebotlenecks inteconstruction ofregional public brands in Sichuanand Chongqing,and puts forward thecorresponding promotion paths bydrawingon theexperiencesandpracticesofadvancedprovincesandcitiesintheconstructionofregionalpublicbrands,withaviewto providingreferences for theconstructionofregional public brands in SichuanandChongqing andasisting the high-quality developmentofSichuanand Chongqing.Itis expected to provide reference for theregional publicbrandbuilding for famous products in Sichuan and Chongqing and help the high-quality development of Sichuan and Chongqing.

Keywords: regional public brands; famous products in Sichuan and Chongqing; construction status

0 引言

在全球化竞争与高质量发展推动下，区域公共品牌建设成为国家质量治理现代化重要途径之一。（剩余6394字）