品牌价值标准化研究现状及提升策略研究

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Research on the Current Study Status of Brand Value Standardization and Promotion Strategies

Abstract：Thesdyofrandvaluestandardizatio，asanimportantpartofthecorecompetitivenesofnterprises，isof geat significaceinenhancing theinternationalcompetitivenessofbrandsandpromotingthehigh-qualityeconomicdevelopment. This papersystematicallyintroducesthedevelopmentstatusofnationalstandards，sectoralstandardsandlocalstandardselatedto brandvalue inChina.Fortheexistingproblems inthedevelopmentofbrandvaluestandardization，itputs forwardthestrategies ofbrand evaluation standardization development suchas constructing collaborative working mechanism，promotingregional resourcesharing，promotingthedeepeningofsectoralstandards，strengtheningthealignment withinternationalstandards，nd fostering professionals.It provides theoretical supportand practicalpath forimproving the brandvalue standardizationsystem， and helps China's brand globalization and high-quality development.

Keywords： brand value; standardization; study status; promotion strategy

在当今全球化的经济环境中，品牌已成为企业参与市场竞争的重要工具。（剩余2716字）