新质生产力视域下金融数字化营销人才培养研究

中图分类号：G712 文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.29.004

Research on the Cultivation of Financial Digital Marketing Talents from the Perspective of New-Quality Productive Forces

CAO Jinrong

（Nanjing Vocational College of Finance and Economics，Nanjing， Jiangsu

AbstractIn the context of new quality productivity，the cultivation offinancial digital marketing talents is not onlya practicalchoice to meet the digital transformationneeds offinancial institutions，butalsoan importantsupportto serve national strategiesand promote high-quality economic development.Through in-depth explorationof the problems in the curiculum system，teachingstaff，and industryuniversityresearch collaboration intheprocessofcultivating financial digital marketing talents，te article proposes to focus on optimizing the curiculum system，enhancing the digital literacy ofthe teaching staff，and building an innovative ecosystem ofdeepcollboration between industry，academia，and research，inorder topromotethedepintegrationoffiancialeducationandidustry，andcultivatefiancialtalents with global vision，digital thinking，and innovative spirit in the complex and ever-changing market environment.

在推进“数字中国"“科技强国"建设中，国家尤为注重新质人才培养。（剩余4458字）