清远鸡预制菜品牌建设现状与提升策略研究

Abstract： Qingyuan chicken， as a characteristic agricultural product of Guangdong province， boasts a long history of breeding and a unique flavor， and holds considerable potential for development in the preprocessed food market. This paper analyzes the current state of development of Qingyuan chicken preprocessed food brands， explores the issues existing in the process of brand building， and puts forward corresponding strategies for improvement， in the hope of providing references for the sustainable development of the Qingyuan chicken preprocessed food industry.

Keywords： Qingyuan chicken; preprocessed food; brand building; strategies for improvement

近年来，随着城市化进程加快和人口结构变迁，消费者对便捷、高品质饮食的需求显著上升。（剩余6508字）