东方美学视域下广西民族汽车品牌设计研究

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中图分类号：U462.2 文献标识码：A 文章编号：1003-8639（2026）01-0114-03

Research on the Design of Guangxi's Ethnic Automotive Brand from the Perspective of Eastern Aesthetics

Song Boyi,Lan Liming (School of Design,Guangxi Arts University,Nanning 53oooo,China)

【Abstract】Under the trendof globalization,industrial design faces the dual challenges of homogenization and he erosionofregional culture.This study,basedontheontological perspectiveof Eastern aesthetics with itscoreconcepts of artisticconception,rhythmicvitalityandharmony,focusesonthemulticulturalresourcesofGuangxi.Itproposesa five-dimensional translation model of "conception-image-form-color-material"to systematicallyaddresstheisuesof symbolicand fragmented transplantationof regional culture in CMFdesign.Taking Dongfeng Fengxing as acase study, theresearch deconstructsandreconstructs ethnic paterns,encodes regional color emotions,and innovates inmaterials and craftsmanship.AIGC technology was innovativelyapplied to explore color schemes,accelerating creative ideation and solution iteration,and establishing an emotionally resonant color mapping system basedoncultural geography.The study helps shape a distinctive "New Oriental ⋅⋅ Guangxi Charm" aesthetic identity for the brand and proposes a design translation methodology integrating Eastern aesthetics,regional culture,andautomotiveCMF,offering areplicable pathway for the industrial transformationofcultural resources.

【Key words】eastern aesthetics；Guangxi ethnic culture;automobile CMF design;Dongfeng Fengxing; regional culture

0 引言

近年来，中国新能源汽车产销量占全球比重超过 60% ，位居世界第一位。（剩余4892字）