全媒体时代高校思想政治教育面临的挑战及对策

中图分类号：G41

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.22.045

Challenges and Countermeasures of Ideological and Political Education in Colleges and Universities in the Omnimedia Era

ZHU Yixuan1， XU Junfeng²

（1.School of Music， Jiangxi Normal University，Nanchang， Jiangxi

2. School of Geography and Environment， Jiangxi Normal University，Nanchang， Jiangxi ）

AbstractIn the eraof omnimedia，digital mobile communication technologies have provided support for ideological and politicaleducation incollges and universities.Colegesand universities should keep pace with the times，recognize thechallenges faced byideological andpoliticaleducation in theomnimediaera，activelyexplore innovativeeducational methodsandmeans，andimprove thequalityofideologicalandpoliticaleducation.Thisarticlediscusses thecharacteristics ofthe omnimedia era，analyzes thechallenges faced byideologicalandpolitical educationincollges anduniversities in this era，andputs forward correspondingcountermeasures fromsuchaspects as constructingamechanism forthecoordinated improvement of value guidanceand media literacy， establishing a two-way adjustment mechanism ofprecisesupplyand demand response， and setting up a data-driven intelligent education integration mechanism. Keywordsal-media era; colleges and universities; ideological and political education

高校是我国高素质人才培养的核心基地，也是实施思想政治教育的主阵地。（剩余4273字）