微传播视域下高校思想政治教育内容创新策略探析

中图分类号：G41 文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.25.049

Analysis of Innovation Strategies for College Ideological and Political Education Content from the Perspective of Micro-Communication

HU Dihui， LIU Zhongmei

（Yueyang Vocational Technical College， Yueyang， Hunan ）

AbstractInthecontext ofreshaping the information ecologythrough micro communication technology，thecontent of deological and political education in universities is facing challenges such aschanges in communication modes， reconstructionofforms，and psychologicalchanges inaceptance.Thearticleanalyzes the impact mechanismofmicro communication on ideological and political education content，revealing the current problems of insufficient content adaptation，lack of interactivityand participation， weakened value guidance，and laging technological empowerment. Based onthis，thearticleconstructs an innovative strategysystem from four dimensions： content production，dissemnation mechanism，value guidance，and technology application，aiming to enhance the dissmination eficiency and value guidance of ideological and political education content.

Keywordsmicro-communication; colege ideological and political education; content innovation; value guidance

微传播时代，以社交媒体、短视频平台为代表的数字媒介深刻改变了信息传播格局。（剩余4585字）