消费升级背景下食品调味品企业的品牌战略选择与实践路径

Abstract： In the context of consumption upgrading， food seasoning companies need to accurately select their brand strategies andbuildcorecompetitiveness fromthedirectionsof health，personalizationand high-end.Brand building should be based on cultural origins and heritage，combined with communication innovation and expansion， as well as experience design and deepening，to enhance brand recognition and emotional connection.In brand operation practice，eforts should be coordinated through product innovation，channel optimization and integration， and lean supply chain management to systematically improve brand effectiveness. This paper aims to explore the brand strategy choices and practical approaches for food seasoning companies in a context ofconsumption upgrading， in order to promote sustainable brand development and align with future industry trends.

Keywords： consumption upgrade; food seasoning companies; brand strategy; brand building; brand management

消费升级正深刻改变着食品调味品行业的市场格局，消费者的需求不再局限于简单的味觉满足，而是延伸到对健康、个性、品质以及情感共鸣的综合追求。（剩余4152字）