新媒体视域下高校就业指导工作创新研究

中图分类号：G647

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.23.007

Research on Innovation of Employment Guidance in Higher Education Institutions from the Perspective of New Media

WANG Weiqi

（Dalian University ofFinance and Economics，Dalian，Liaoning

AbstractIn the context ofthe booming development ofthe digital economy，the widespread application of new media technology has broughtunprecedentedopportunities andchallenges tothe employment guidance work inuniversities.As a key hub connecting talent cultivation with social needs，the effectivenessof the employment guidance system directly affects the realization of social service functions in universities.At present，the contradiction between traditional employment guidance work and the adaptability of the new media era is becoming increasingly prominent. Both have obvious problems such as incomplete new media infrastructure and weak personalized employment gudance，as well as deep chalenges such as poor guidance on employment concepts and insufficient professionalization of teaching staff. Based on the theory of educational ecosystem，this article deeplyanalyzes the practical diffculties of employment guidance work in universities，and proposes optimization strategies for employment gudance work from the perspective of new media， in order to improve the quality of employment guidance work.

Keywordsdigital economy; new media technology; colleges and universities; employment guidance

在数字化转型浪潮席卷全球的背景下，高校就业指导工作在新媒体视域下呈现出全新的战略价值，其核心在于通过技术赋能实现教育主体间的深度互动，从而构建适应新媒体时代需求的人才发展支撑体系。（剩余4381字）