基于职业技能大赛的电子商务专业教学创新研究

中图分类号：G712

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.26.025

Research on the Teaching Innovation of E-commerce Major Based on Vocational Skills Competition

JIANG Yike

（Guiyang Vocational and Technical College， Guiyang， Guizhou 550081）

AbstractTherapiddevelopmentofthee-commerce industry has put forwardhigherprofessionalandskiledrequirements fortalentultivationinvocationalcoleges.Asanimportantplatformforshowcasingandtestingtheachievementsofvocational education， the vocational skills competition provides a clear direction forthereform of vocational e-commerce teaching withitsstandardizedandpracticalcompetitiontasksandstricttechnicalspecifications.Basedonthis，thearticleanalyzes the advantages of teaching innovation in e-commerce majors in vocational schools based on skill competitions，and proposes strategies for teaching innovation in e-commerce majors，aiming to promote the alignmentof teaching content with industry standards，achieve synchronous upgrading of teaching reform and industry demand，help vocational e-commerce majors achieve high-quality development，andcultivate technical and skilled talents with practicalabilities and innovative consciousness.

Keywordsvocational skils competition; E-commerce major; teaching innovation

《职业教育提质培优行动计划（2020一2023年）》明确提出，要办好全国职业院校技能大赛，发挥以赛促教、以赛促学的引领作用。（剩余4259字）