跨境电商背景下英语专业国际商务方向教学改革研究

中图分类号：G642

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.26.011

Research on Teaching Reform of International Business Direction for English Majors under the Background of Cross border E-commerce

TAN Wei

（School ofForeign Languages and Culture， Geely University of China， Chengdu， Sichuan 641423）

AbstractThe rapid development ofcross-border e-commerce has driven the industry's demand for versatile international business talents.The article takes the English major at Geely College as an example，and combines questionnaire surveys andcourse analysis tofindthattherearedeficiencies incros-cultural raining，practical teaching， and school enterprise colaboration mechanisms in the current curriculum.To this end，thearticle proposes to build an integrated curriculum system of "language certification+platform training+live streaming special"，and suggests introducing intermationalcertification training such as BECand CATTI， strengthening e-commerce practical operation and livestreaming training，deepening school enterprise cooperation，inorder toenhance students'employability and job adaptability，and providing a practical path for the teaching reform of language majors in universities.

Keywordscross-border e-commerce; English major; interdisiplinary talents; cros-culturalcompetence; ntegration of industry and education

近年来，跨境电商行业的蓬勃发展深刻改变了区域经济格局，并成为拉动出口与就业的重要引擎，其快速扩张不仅反映在贸易规模的提升，还体现在对专业化、复合型国际商务人才的持续需求上。（剩余4689字）