广西民族体育与高校校园品牌文化融合路径研究

【中图分类号】G812.7 【文献标识码】A 【文章编号】2095-2813（2025）33-0146-04

Research on the Integration Path of Guangxi Ethnic Sports and University Campus Brand Culture

ZHU Lini

Guangxi College of Sports Education，Nanning， Guangxi Zhuang Autonomous Region，53oooo China [Abstract] Inthe contextof the characteristic developmentof higher educationand inheriting ethnicculture，this research focuses on exploringthe integration paths between Guangxi ethnic sports and university campus brand culture. The paperanalyzes thecharacteristicsof Guangxi ethnic sports，suchascultural symbiosis，massinteraction，andspiritual cohesion，as wellastheirdiversevalue.Atthesametime，itexplainstheimportantsignificanceofcampus brandculture in enhancing the core competitivenessand internal cohesion of universities.Based on their convergence in resources， spirit，and brand building between thetwoparties，a path model integrating curiculumpenetration，clubpractice，event operation，and cultural diffsion has been developed.It aims toachieve the dynamic inheritance of ethnic sports and thecharacteristicshaping ofuniversity brand culture，providing theoreticaland practical references for universities to achieve the dual goalsofbeingsports oriented and cultural oriented.

[Keywords] Guangxi ethnic sports; University campus brand culture; Integration path; Cultural inheritance

广西壮族自治区作为我国五大少数民族自治区之一，聚居着壮、瑶、苗、侗等12个少数民族，孕育了丰富多元、独具特色的民族传统体育文化。（剩余6050字）