人工智能时代体育专业大学生媒介素养培养策略研究

【中图分类号】G80-05 【文献标识码】A【文章编号】2095-2813（2025）33-0111-04

Study on the Cultivation Strategies for Media Literacy of Physical Education Majors in the Era of Artificial Intelligence

MAOLIDAN Yeerken

School ofPhysical Education， Shanghai University of Sport， Shanghai，2Oo438 China [Abstract] In response to the reshapingofthe sports industry media ecologybyartificial intelligence technologyand the newchallenges it brings totheabilitystructure of physicaleducationmajors，this article systematically explores the cultivation strategies of media literacy for physical education majors.It elaborates on the core value of media literacy in physical education majors in the era of artificial intelligence，which promotes the development of students'sports abilities，guidesthecultivationof healthybehaviors，and cultivatessportsethics.Onthis basis，itrevealsaseriesof practical diffculties incurrent teaching practice，such as vague teaching objectives，outdated content，conservative teaching concepts and single methods，and single evaluation indicators.Thefinal cultivation strategy is to establish a three-dimensional integrated goalandleadthetop-level designof teachingreform;Itbuildsan"AI+Sports"curiculum to solidify students'foundational knowledge; Itinnovates teaching philosophy，adopts project-based teaching method， and exercises students'abilityto solve problems; Itinnovates diversified evaluationmethods to ensure the fective implementationof iteracycultivation，inordertoprovidetheoreticalsupportfortheinnovationoftalentcultivation models in sports majors in the new era.

[Keywords] Artificial intelligence; Physical education major; Media literacy; Teaching reform

人工智能技术正以前所未有的深度与广度渗透并重塑体育产业，从赛事直播、内容生产到战术分析，一个由算法驱动的智能媒介新生态已然形成。（剩余5972字）