民族传统体育文化数字叙事的理论与实践分析

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【中图分类号】G80-05 【文献标识码】A 【文章编号】2095-2813（2025）33-0119-04

Theoretical and Practical Analysis of Digital Narrative in Traditional Ethnic Sports Culture

SU Xiaojia

Beihai Vocational College，Beihai， Guangxi Zhuang Autonomous Region，536ooo China [Abstract] Inorder to promotethe inheritanceand innovationof traditional ethnic sports cuture，basedonthestrategic backgroundofsports digitization and cultural digitization，this paper comprehensivelyapplies cultural inheritance theory， media theory，TOEtheory，andculturalidentitytheorytoconstruct its theoretical frameworkfordigital narativeof traditional ethnic sports culture，and deplyanalyzes the practical challenges and paths in thepractical proces.Research suggests thatdigitalstorytelingachieves thetransformationof traditional ethnicsports from physicalpracticetodigital representation through technological means.However，current digital narrative practices face issues suchasontological conflicts betweenculturalauthenticityandtechnologicalationalitymarginalizationofnarativesubjects，insufient resource integration，and value paradoxes between communication efectivenessand cultural identity.Based on this， practical paths such as constructing atechnological ethics framework，establishing acollaborative narrative mechanism， building a graded resource library，and innovating deep dissemination models are proposed to promote the dynamic inheritance and innovative development of traditional ethnic sports culture in the digital age.

[KeyWords] Traditional ethnic sports culture;Digital narative; Cultural inheritance; Cultural identity

国务院办公厅《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》明确提出推动体育数字化发展1；教育部等五部门《关于实施学生体质强健计划的意见》亦强调探索实施数字赋能体育[2]，这标志着数字技术赋能民族传统体育文化传承已成为国家层面的战略方向。（剩余5878字）