社区社会体育服务供给对居民体育消费结构升级的作用研究

【中图分类号】G812 【文献标识码】A 【文章编号】2095-2813（2025）33-0090-03

Research on the Role of Community Social Sports Service Supply inUpgrading Residents' Sports Consumption Structure

HUA Rui

SchoolofPhysicalEducation，SichuanUniversityofScience&Engineering，Zigong，SichuanProvince， China

[Abstract] Based on the mechanisms of the role of community social sports service supply in promoting the upgrading of residents'sports consumption structure including lowering consumption thresholds， enhancing consumption capacity， andnrichingconsumptionscenarios，thisarticleexamines theexistingpracticalchallenges：thecoexistenceof insuicient total service supplyand structural imbalances，the intertwining of inactive service provision mechanismsand weak sustainability，and theoverlapping of inaccurate service supply assessment and poordemand alignment.To this end， it proposes constructing a high-qualityservicesuply systemthat supports the upgrading of residents'sports consumption structure through pathways such as optimizing the supply structure layout，improving profesional service standards， innovating supply system mechanisms， and strengthening precise data-driven alignment.

[Keywords] Community sports services; Service supply; Sports consumption; Upgrading of consumption structure

中共中央办公厅、国务院办公厅印发的《关于构建更高水平的全民健身公共服务体系的意见》明确提出，要优化资源布局、扩大服务供给，构建统筹城乡、公平可及、服务便利的全民健身公共服务体系[1]。（剩余5025字）