智能媒体时代高校网络思政引领力提升路径

中图分类号：G641；TP3 文献标志码：A 文章编码：1672-7274（2025）11-0235-03

Pathto Enhancing theLeading Power ofNetwork Ideological and Political Education in Colleges and Universities in the Era of Intelligent Media

HUANG Chengcheng （MinxiVocational and Technical College，Longyan364ooo，China）

Abstract： Intelligent media technology has openedup new prospects for online ideological and political work incolleges anduniversities，bringing bothvaluable opportunities and certain chalenges.Thispaper conducts an indepth exploration ofits impacts and proposes specific strategies from five aspects： content innovation，communication optimization，interactionenhancement，team development，andrisk preventionandcontrol.Itisexpected toprovide certainreferences for the innovative development ofonline ideologicaland political work incoleges anduniversities.

Keywords： inteligent media;online ideological and political work; guiding power; communication system; risk prevention and control

0 引言

在数字技术日新月异的当下，以人工智能、大数据、云计算、虚拟现实等为核心的智能媒体正深刻改变着信息传播格局和社会交往方式。（剩余4472字）