跨境电商数字化营销的法律合规性研究

中图分类号：D996.1；TP393.4 文献标志码：A 文章编码：1672-7274（2025）11-0165-03

Research on theLegal Compliance ofDigital Marketing in Cross-border E-commerce

TIANJiahe （Qingdao Agricultural University，Qingdao 266ooo，China）

Abstract： This paper focuses on the legalcompliance of digital marketing in cross-border e-commerce.It analyzes the legal issues faced in aspects such as data privacy protection，advertising promotion，and intelectual property rights，and expounds the importanceofcompliance.Italso explores the currentrelevant internationaland domestic legal regulationsand regulatory trends，providing strategic suggestions and references forcross-border e-commerce enterprises to achieve legal and compliant digital marketing.

Keywords： cross-border e-commerce; digital marketing; legal compliance

0 引言

在数字经贸时代，跨境电商正重塑国际贸易格局，但其爆发式增长背后面临深层法律挑战。（剩余4662字）