高密扑灰年画沉浸式体验场景的数字化设计

关键词：扑灰年画；数字化传承；沉浸式体验；文旅融合

doi：10.3969/J.ISSN.1672-7274.2025.11.040

中图分类号：J218.3；TP3 文献标志码：A 文章编码：1672-7274（2025）11-0129-03

Digital Design of Immersive Experience Scenarios for Gaomi Puhui New Year Paintings

CAOTingting，LIXiao （JiningPolytechnic，Jining272oo4，China）

Abstract： Gaomi Puhui New Year Paintings carry regional life memories and aesthetic values. The digital design of immersive experiences for these paintings represents the inheritance and activation of traditional craftsmanship in the contemporary context.During the design processit is essential to understand the connotations of the New Year paintings，establishemotional connections[between theaudience and the tradition]，respectthe originalcharacteristics of the craftsmanship，and align with the needsof young people.This approach ensures that digital elements integrate naturally， revitalize the tradition，and enhance cultural identity.

Keywords：Puhui New Year Paintings; digital inheritance; immersiveexperience; integrationofcultureandtourism

0 引言

高密扑灰年画承载着齐鲁大地的文化基因，历经500余载岁月沉淀，已成为地域文明的精神标识。（剩余4637字）