甘肃省品牌评价标准体系建设研究

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Research on the Construction of Brand Evaluation Standards System in Gansu Province

ZHU Jun (Gansu Instituteof Standardization)

Abstract:As an important part of brand building,brand evaluation standardization plays an important role in enhancing market recognition,reputation and loyalty of brands.This paper puts forward the four construction principlesof“goalorientation,systemcoordination,focus oncharacteristics,dynamic evolution”,and formulatesa standards system framework consisting ofsix modules,namely,basic general standards,evaluationmethodstandards, regionalbrandstandards,industry-specificstandards,lemental evaluationstandards,nd managementandcultiation standards,as well asalistofstandard schedule design.The system aims to penetrate the multi-dimensional field, provide standardization support for the brand from quality certification to value leap,and help the high-quality development of Gansu brands.

Keywords:brand evaluation; standards system; regional brand; dynamic evolution

0 引言

牌价值量化双重维度。（剩余3557字）