数字教育背景下高职院校特色新商科专业群组群逻辑与治理路径研究

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中图分类号：G640 文献标志码：A 文章编号：2096-000X（2025）28-0083-05

Abstract：Howshouldthebusinessmajorsof highervocationalcolegesdevelopunderthebackgroundofdigitaleducation？ Integratingwithdigitaltechnologyreconstructingthenewbusinessmajorcluster，andcultivatingnewbusinesstalentswithboth businessknowledgeanddigitaltechologywillbeconducivetorealizingthestagereddevelopmentandcharacteristicdevelopment ofthenewbusinessspecialtyinhighervocationalcoleges.Basedonthetargetorientationofnewbusinessmajorgroupunder thebackgroundofdigitaleducationandtherelevanttheoriesofmajorgroup，thisstudyproposesthegroupinglogicofmajor groupfromthefouraspectsof"industryposition，specialtyandcharacterisics"byanalyzingthecurrentsituationofthenew businessdisciplineclusters，thenecesityofmajorgroupandthetheoreticalbasisofmajorgroup；Italsoproposesgoverance methodsforprofesioalclustersfromfouraspects：top-leveldesign，resouceintegrationexecutioncontrol，andinstitutioal guarantee，whichlaysatheoreticalfoundationandpathtofollowforthe groupingandgovernanceofnew businessmajorgroup， andhasapositiveefectonpromotingtheconstructionofnewbusinessmajorgroupandtheculivationofbusinessprofessionals in higher vocational colleges and universities.

Keywords： digital education; new business studies; major clusters; cluster logic; governance pathways

高水平专业群建设是促进中国高等职业教育发展的重要战略举措。（剩余6067字）