“知识网红”视域下高校辅导员思政内容创优研究

中图分类号：G451.8

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.30.051

Research on the Creation of Excellent Ideological and Political Content for College Counselors from the Perspective of "Knowledge Internet Celebrities"

SHI Qingqing

（Jinzhong College of Information， Jinzhong， Shanxi O30800）

AbstractWith the increasingly prominent influence of the phenomenon of "knowledge internet celebrities"among young people，their content production，communication interaction，and personal brand building models have brought new inspirationsand challenges to ideological and political education in universities.Based on the analysis of the phenomenonof"knowledge internetcelebrities"andits implications fortheideologicalandpoliticalcontentofcollege counselors，this study focuses onexploring the practical path forcounselors todraw on "knowledge internet celebrities" to create excellent ideological and political content.The aim is to provide reference for collge counselors in the new era to enhance theironline ideological and political workcapabilities and improve the efectiveness ofideologicaland political education.

Keywordsknowledge influencers; university counselors; ideological and political content

1“知识网红”现象简析

随着互联网技术的飞速发展与社交媒体的深度普及，网络空间涌现出一批以知识分享、技能传授、观点输出为主要内容的网络意见领袖，他们被称为“知识网红”。（剩余4645字）