基于AI技术的高职新媒体营销课程混合式教学模式研究

中图分类号：G712

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.30.012

Research on theBlended TeachingModel ofNewMedia Marketing in Vocational Colleges Based on AI Technology

MAO Danning

（Zhejiang Tongji Vocational College of Science and Technology，Hangzhou，Zhejiang）

AbstractWith therapid development of the digital economy，thenew media marketing industry is undergoing significant reforms.The article deeply analyzes the problems existing in the current teaching of new media marketing courses inhigher vocationaleducation，explores thesignificanceofapplyingAItechnology inblended teachingof new mediamarketingcourses inhighervocationaleducation，proposes teachingstrategiessuchassearchingmulti-dimesional resources，connectingindustrydatainterfaces，designingstepped raining tasks，buildingvirtualcollaborationplatforms， andestablishingdynamic learningarchives，inordertoprovidereferenceforthereformofblended teaching mode innew media marketing courses in higher vocational education.

KeywordsAI technology; vocational New Media Marketing course; blended teaching; online learning platform

《国家职业教育改革实施方案》提出，适应“互联网 + 职业教育”发展需求，运用现代信息技术改进教学方式方法，推进虚拟工厂等网络学习空间建设和普遍应用。（剩余4527字）