政校企协同视角下旅游新媒体营销人才培养模式构建

中图分类号：G712

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.28.024

Construction of Talent Training Model for Tourism New Media Marketing from the Perspective of Government School Enterprise Collaboration

FU Yu

（Changsha Civil Affairs Vocational and Technical College， Changsha， Hunan 410004）

AbstractWith the digital transformationof the cultural and tourism industry，the demand for tourism new media marketing talents has sharply increased.Basedonthe theory of governmentschool enterprise colaboration，this article analyzes the demand ofpeers fortourism new media marketing talents.In response to the current situationof education under the government school enterprise colaboration，apractical path for constructing a tourism new media marketing education modelissystematicallyconstructed.It proposes tobuildahierarchicaleducationsystem，coordinateresource integrationandbenefit sharing mechanisms，deepencollaborative governance framework，and improve supervisionand guarantee mechanisms，providing reference for cultivating high-quality skilled talents in tourism new media marketing and helping vocational education develop with high quality.

Keywords higher vocational; government-school-enterprise collaboration; tourism new media marketing

目前，新媒体营销已转变为驱动旅游业战略转型的核心动能，越来越多游客通过新媒体平台了解旅游目的地、购买旅游产品，社会对旅游新媒体营销人才的需求激增。（剩余4590字）