金融学专业学生数智技术学习行为研究

——基于自我效能感理论与拓展的UTAUT模型

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中图分类号：G40-057 文献标志码：A 文章编号：2096-000X（2025）30-0015-05

Abstract：OnthebasisoftheUTAUTmodel，weextendeditbyaddingself-eficacyasamediatingvariabletostudythe factorsinfluencingtheleamingbehavioroffinancemajorsindigitalinteligencetechnologyResearchhasfoundthatpeformance expectationsandefortexpectationshaveapromotingefectonleamingbehavior;learningintentionandself-effcacyplaya paralelmediatingrolebetwenperformanceexpectationsanddigitaltechnologylearningbehavior.Performanceexpectations promotelearingbehaviorbyincreasinglearningintention，whileexpectations，socialinfluence，andconvenientconditionspromote learningbehaviorbyincreasingself-effcacy；Therearediferencesintheleaningbehaviorofdigitaltechnologyamongstudents ofdifferent grades and academic achievements.

Keywords： digital intellgence technology;learning behavior; self-efficacy; UTAUT model; finance major

2023年中央经济工作会议指出，要“应用数智技术”，“以颠覆性技术和前沿技术催生新产业、新模式、新动能，发展新质生产力”。（剩余7042字）