冰雪运动在高校推广的困境与路径研究

【中图分类号】G806 【文献标识码】A 【文章编号】2095-2813（2025）34-0058-04

Research on the Challenges and Paths of Promoting lce and Snow Sports in Universities

SHENG Wanqing Jilin Normal University， Siping， Jilin Province，136ooo China [Abstract] Underthe dualnational strategiesof"Encouraging 3OOmilion peopletoparticipate iniceand snowsports" andintegratingsportsandeducation，universitiesserveascrucial platforms for promoting iceandsnowsports，cultivating talent reserves，and fostering iceand snow culture.Their promotional practices have broad social impact.However， due to the characteristics of ice and snow sports and the existing conditions ofuniversities，the current promotion work is generallyfacing practical challenges suchas insufficient venue faciities，high operationaland maintenancecosts，a shortageof profesionalinstructors，andalackofculturalatmosphere.Itisurgenttosystematicallysortoutandsolve theseproblems.Basedonthis，this paper analyzes thecharacteristicsofpromotingiceandsnowsports inuniversities， and explores the construction strategies of promotion paths from four dimensions： optimizing venue resource alocation， innovating operation and maintenance management models，deepening the integration mechanism of sports and education，and cultivating campus iceand snow culture.The aim is to provide theoretical reference foruniversities in diferentregions toexplore characteristic development pathsaccording tolocal conditions，and promote thesustainable popularization and high-quality development of ice and snow sports in universities.

[Keywords] Universities students; Ice and snow sports; Promotion challenges; Path construction

近年来，随着北京冬奥会的成功申办与举办，中国冰雪运动迎来了前所未有的发展机遇。（剩余5353字）