广东高校龙狮运动发展的SWOT分析与战略研究

【中图分类号】G807.4 【文献标识码】A【文章编号】2095-2813（2025）31-0157-05

SWOT Analysis and Strategic Study on the Development of Dragon and Lion Dance in Guangdong Universities

LIU Qingxingl* LIN Ting² 1. Guangdong Construction Polytechnic， Guangzhou， Guangdong Province， 510440 China;2. Guangdong Peizheng Callaga Cuanazhou Cuanodono Drovinca 51ng2n China

[Abstract] Thisarticletakes dragonand lionsports in Guangdonguniversitiesasthestudyobject，anduses the SWOT analysis method tosystematicallysortout the internal advantagesanddisadvantages，as wellas theopportunities and threats that exist externallyin its development proces.The study reveals that dragonand lion sports in Guangdong universities have advantages such as astrong regional cultural atmosphere and a favorable development environment， butalso face disadvantages such as insuficient profesionalteaching staffand alack of teaching materials; At the same time，inthe face of opportunities such as national policysupportand digitaltechnologyprogres，itis alsothreatened by the impactof Western sports culture and thelossof dragonandlion culture connotations.On this basis，the article proposes four strategic choices of SWOT combination，providing theoretical reference and practical path for the sustainable development of dragon and lion sports in Guangdong universities.

[Keywords] Dragon and lion dance sport; Guangdong universities; SWOT analysis; Development strategy

龙狮运动作为我国大众喜闻乐见的民俗体育活动，是中华优秀传统文化的重要组成部分。（剩余8602字）