网络直播赋能民族传统体育传播的创新路径研究

【中图分类号】G812.7 【文献标识码】A 【文章编号】2095-2813（2025）31-0095-04

Research on Innovative Paths of Empowering the Dissemination of Traditional Ethnic Sports Through Online Live Streaming

RAO Weijuan Chengdu SportUniversity，Chengdu，SichuanProvince，China [Abstract]AsanimportantpartofChina's excelenttraditionalculture，ethnictraditional sportsareincreasinglyvalued for their inheritance and development.Based on the backgroundof the new era，this research deeply explores the diseminationadvantages ofonline live streaming media，discusses thenew opportunities itbrings tothe dissemination of traditionalethnicsports，identifestheexisting problems intheempowermentof traditional ethnic sports disemnation by online live streaming，and proposes innovative paths， including incubating excelent online anchors of traditional ethnic sports，constructing a "traditional ethnic sports +" dissemination model，establishing a live streaming matrix for traditional ethnic sports，and strengtheningreal-time interaction in traditional ethnic sports live streaming，etc.，soas to provide practical reference for the innovative and sustainable development of traditional ethnic sports. [Keywords] Online live streaming; Traditional ethnic sports; Dissemination; Innovative paths

党的二十大召开时，强调了提升文化自信的重要性，将其视作发展社会主义文化事业的关键之举[]。（剩余4840字）