群众性体育赛事向城市体育赛事IP的转化机制研究

——基于“苏超”赛事的案例分析

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【中图分类号】G843 【文献标识码】A 【文章编号】2095-2813（2025）31-0067-05

Research on the Transformation Mechanism of Mass Sports Events to Urban Sports Events IP 一Case Analysis Based on the "Su Chao" Event

ZHAO Mingxu1 WANG Miao2* WU Qiong² ZHANG Xiangjun³WU Bangzhi1

1.SuzhouGlobal Institute，Suzhou，JiangsuProvince，15ooChina;.HarbinSport University，Harbin，Heilongjang

Provice，150o08 China;3.Harbin InstituteofTechnology，Harbin，Heilongjiang Provice，15oo01 China [Abstract] This article takes the "Su Chao"sports event asasample，uses case resaerch methodandonline ethnography， and combines analysis of relevant online texts and media reports to explore the path of cultural translation ad value enhancement ofthe event，and further explores the transformation mechanism of massports events fromshort-term trafictolong-termIP.Theresaerchreveals theintrinsiclogicalrelationships betweenthetriplemechanismsofcultural translation （symbolic narative，emotional resonance，and scene integration）and the three-dimensional pathof value appreciation （culture，economy，and social governance）.Itconcludes thatthecoreof IP transformation for massports events lies inconstructinga "culture-emotion-scene"colaborative model toachievea value transitionfrom masports events to urban sports event IP.This paper aims to provide theoretical and practical reference for the future transformation of mass sports events intourban sports event IP，and to promote thedevelopmentoflocal sports industry and high-quality development of local economy.

[KeyWords] Mass sports; Urban sports event IP; Cultural translation; Value enhancement;"Su Chao"

2014年10月，国务院在印发的《关于加快发展体育产业，促进体育消费的若干意见》中指出：到2025年，基本建立布局合理、功能完善、门类齐全的体育产业体系，体育产品和服务更加丰富，市场机制不断完善，消费需求愈加旺盛，对其他产业带动作用明显提升，体育产业总规模超过5万亿元，成为推动经济社会持续发展的重要力量[。（剩余7267字）