青年视角的城市文创产品同质化问题的调查与对策研究

打开文本图片集

中图分类号：G124 文献标志码：A 文章编号：2096-4110（2026）04-0171-04

DOI：10.26991/j.cnki.issn2096-4110.2026.04.039

Abstract： Urban cultural and creative products are important carriers of urban cultural transmission and individual consumption experience， and their homogenization problem is becoming increasingly prominent at present. As a key consumer group for these products， the youth are not immune to this influence. From the youth's perspective， this study， through questionnaires and interviews， finds that young people's perception of product homogenization is significantly related to their purchase intention ; Furthermore， the research reveals distinct group characteristics in their core demands，preferences for design styles，types of products purchased，and willingness to participate in creative collection or design activities. Based on and surpassing previous research on the homogenization of cultural and creative products，the research puts forward some countermeasures and suggestions， such as paying more attention to the excavation of urban culture and regional characteristics， the organic combination of aesthetics and practicality， and setting up effective channels to encourage young people to participate in creative collection and design.

Key words： Urban cultural and creative products； Homogenization； Youth perspective; Core needs; Preferences for design styles；Investigation and countermeasures

各城市立足自身独特的历史文化、自然景观、风俗民情，与现代创意设计融合，形成城市文创产品。（剩余5487字）