基于某直播平台的娱乐直播现状及公平性剖析与标准化探索

Current Situation, Fairness Analysis and Standardization Exploration of Entertainment Live Streaming Based on a Live Streaming Platform

ZHU Bin ZENG Huating (Quanzhou Association of Standardization)

Abstract: Based on the a live streaming platform,this paper focuses on the entertainment live streaming, systematically sorts out the current development situation the entertainment live streaming industry,and probes into aseries of fairnessissues between the platformand the hosts in operation.Combined with the needs of social development and the orientationof national policies,this paper further explores the optimization path for the standardized development of a live streaming platforms,so as to promote the standardized and high-quality development of the live streaming industry and build a healthy,fair and orderly spiritual civilization home.

Keywords: live streaming platform; entertainment live streaming; current situation;fairness;standardization

0引言

“直播经济”是21世纪社会经济高速发展催生的一种新经济形态，它以互动性强、便捷高效等特点，成为当下驱动消费升级的关键力量。（剩余6508字）