数字乡村建设下农产品现代营销模式构建策略

Strategies for Constructing Modern Marketing Models for Agricultural Products Under the Construction of Digital Rural Areas

BU Xiangtao （Shengcheng Street Office， Shouguang City， Weifang City， Shouguang 262701， China）

Abstract： With the popularization of the Internet， the sales methods and marketing strategies of agricultural products have gone far beyond the traditional category. The construction of digital rural areas not only provides new opportunities for the production and sales of agricultural products，but also poses new challenges to the construction of modern marketing models for agricultural products. Relevant departments should enhance the functionality of digital rural products，strengthen the information technology application capabilities of agricultural product practitioners，expand agricultural product marketing channels， innovate marketing methods，strengthen agricultural product brand building and promotion，in order to improve the economic benefits of agricultural production.

Keywords： digital rural construction; agriculture products; marketing model

随着数字技术的飞速发展，数字乡村建设已成为推动农业现代化、促进农民增收的重要途径。（剩余4306字）