消费者对保健食品安全风险认知现状与影响因素分析

——以邯郸市为例

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Analysis of the Current Situation and Influencing Factors of Consumers' Cognition of Food Safety Risks

—A Case Study of Handan City

ZHANG Haixiu'， ZHANG Chunlei²， CHEN Jing²， REN Yong4， SHI Yongxing' （1.Handan Market Supervision and Management Comprehensive Law Enforcement Bureau， Handan O56ooo， China; 2.Handan Center for Disease Control and Prevention， Handan O56ooo， China; 3.Handan Vocational College of Science and Technology， Handan O56ooo， China; 4.Affiliated Hospital ofHebei University ofEngineering，Handan O56ooo， China）

Abstract： To understand the current status and influencing factors of consumers' risk perception of health food safety，this article conducts empirical analysis on consumer survey data in Handan city through the use of t-tests，analysis of variance，and multiple linear regresson analysis. The results showed that among the 644 survey subjects， the average score of health food safety risk awareness was （3.36±0.54） points. Among them， age，education level， monthly income，knowledge level，health awareness，government regulatory trust，expert and scholar trust，positive effect cognition，and diffrences in informationacquisition by health institutions and medical personnel and consumer health food safety risk cognition are statistically significant and have a negative impact;There isastatisticallysignificant and positive diffrence in manufacturer brand trust，attention to health food safety issues，information obtained from relevant lectures，and consumer perception of health food

食安管理

safety risks.Comprehensive analysis shows that consumers have arelatively low level of risk awareness of health food safety，and itisnecessry toadopt systematicand diversified measures through multi-party linkage to correct consumers' risk perception bias towards health food safety.

Keywords： health food safety; risk perception; influencing factors

随着人口老龄化加快、人们工作生活压力加大、慢性病患病率增长，社会公众的健康意识显著提升，越来越多的消费者希望通过服用保健食品来增强体质，提高免疫力以及改善健康状况，这使得保健食品的消费需求快速增长[1。（剩余3272字）