色彩在增强包装设计环保信息传递中的策略研究

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Abstract： With the enhancement of global environmental awareness， packaging design as an important medium of communicationbetweencommoditiesandconsumers，thevisual expresionofitsenvironmentalatributeshasbecomethe focus ofattentionintheindustryeapplicationofolourinpackagingotonlyatractsconsumers'atention，utalsooesthe conceptofenvironmentalprotectionthroughsymbolicandfunctionaldesign.Therefore，thispaper willdiscusshowtoreducethe burdenontheenvironmentwhileenaningtheeffective transmisionofenvironmentalprotectioninformationthroughscientific colourselectionanddesignoptimzation，aimingtoprovidetheindustrywithbothpracticalandinnovativedesignreferencs，and help packaging transform from visual environmental protection to sustainable development.

eyWords： Environmental Protection Packaging Design;Colour Symbolism;Information Transfer;Visual Optimizati

在当今环境问题日益严峻的背景下，消费者对商品环保属性的关注度显著提升，要求包装设计能够直观传递可持续理念；传统包装生产过程中的资源消耗与污染问题亟待解决。（剩余4753字）