从PI理论色彩系统层级角度解析徐工集团色彩应用逻辑

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Analyzing the Logicof XCMG's Color Application from the Perspective of the ColorSystem Hierarchy inPITheory

Abstract：Theapplicationofcolors inindustrialproducts needstosimultaneouslymeetthedualgoalsoffunctionalrequirements andbrandexpresion，butinactaldesign，thesetofteconflict.ByirtueofroductIdentity（P）theorythispaperdivides thecolorsystemintothreedimensions：thebasiclayer，thesemanticlayer，andtheapplicationlayer.Combined withananalysis of thecolor parameters ofXCMG'score products，it sortsoutthelogical chainof itscolordesign.Thestudyfinds that XCMG achievesabalancebetweenindustrystandardsandbranddiferentiationbyfine-tuning thelightnessandpurityofyellowat the basiclayer;atthesemanticlayer，ituses highcontrastcolor matchingtoconveyasenseofpower，andexpandssemantics suchas environmentalprotectionandtechnologythroughauxiliarycolors;attheapplicationlayer，itadjuststhcolortexture and proportion according totheusagescenariosofdiferent products.These strategieshave helped XCMGestablishadistinct brand identitywhileensuringsafetyfunctions，providingareferentialpracticalpath forindustrial brands tobreak throughcolor homogenization.

KeyWords：PI Theory;XCMG;Industrial Color Design;Brand Identity

0 引言

工业设计的色彩运用不仅需要满足功能性需求，还要传递品牌价值。（剩余7355字）