民航客运飞机涂装的色彩与视觉体验优化研究

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LuMengyang，Zhou Rui/School ofArtand Design，Xihua University

Gao Senmeng/Sichuan Tourism University

Abstract：InordertodeeplyexplorethevisualdesignlawofChina'scivilaviationpaengeraircraftpaintinganditsperceptual ffect，analyzethemainfactorsaffcting thevisualexperienceofaircraftpaintingandputforwardoptimizationdesignstrategies. Two types of aircraft paint samples are selected for the experiment，combined with eye movement test and memory nterview， data are collectedandvisual heat map，focus mapandtrajectorymaparegeneratedtoanalyze their visual characteristicsand laws.Thestudyshowsthatthevisual experienceofaircraft paintingismainlyinfluencedbycolor，patem，layoutandother factors，andproposesinovativedesignstrategiesintheuseofcolor，patterndesigncompositionandlayout，culturalsybols andsocialatributes，whichprovidetheoreticalsupportandpracticalguidancefothedesignofvisualexperieneofcivilaviation passenger aircraft painting.

Keywords： CivilAviation Passenger Aircraft; PaintingDesign;Visual Experience; Eye MovementTest

0 引言

《"十四五”民用航空发展规划》[提出，民航业应重视品牌形象和服务体系建设。（剩余6397字）