基于情感化设计理论的杨柳青年画色彩游戏设计研究

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Abstract： In order toexplore how to inovate the color design of Yangliuqing New Year Painting on the basis of preserving thetraditionalartisticcharacteristicsofYangliuqingNewYearPainting，strengthentheemotionalconnotationandexpression ofrelateddesigns，soas to makethem more inline withthecontemporaryaestheticunderstanding andapplication.Basedon DonNorman'smotioaldesignthorytartingiththevsualnteractieandspatialolorprcetiontorythisertakes YangliuqingNewYearPaintinganimportantpaintingtypeofChinesetradiionalfolkart，astheresearchect，andprovidesa newapplicationdesignmethodforthecolorinnovationdesignofYangliuqing NewYearPainting.Onthebasisof thisresearch， wecaninnovate thecolordesignofYangliuqingNewYearPaintingandstrengthentheemotionalconnotationandexpresionof related designsonthebasisofpreservingthetraditionalartisticcharacteristicsofYangliuqing New YearPainting，soas tomake them more in line withthecontemporaryaesthetic understandingand application.Combining withthe modern design concept， theinovative design schemeofYangliuqing New Year Painting color with the characteristicsof The Times is proposed to enhance its market competitiveness and cultural value.

Keywords：Emotional Design;Yangliuqing New Year Painting;Color Design

杨柳青年画既是全国四大木版年画的龙头，也是中华非物质文化的瑰宝。（剩余5299字）