基于多维视角的城市色彩规划与城市品牌塑造研究

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Research on Urban Colour Planning and Urban Brandingbased ona Multi-dimensional Perspective

Guo Huan/The College ofArchitecture and Art，North China University of Technology

BianLei/TheCollege of Art， Sichuan University

Abstract：This paper explores the relationship betweenurban colorplanning andurban brand shaping froma multidimensional perspective，proposing atheoretical framework and practical pathways forcolorasthecorecarrerofurbanimage.The study analyzesthedynamicmecanismsbywhicholorafctsurbanperception，memoryandemotion，aswellasitsroleinsaping residents'senseofbelongingandurbanbrandidentification.Throughcasestudiesofaris，Beijing，andSuzhou，itarguesthat urbancolorstemseedtointegratenaturalgeographyistoricalcontext，andmodernfunctionaldemands.Ararcical designof"keycolor—supportingcolor—accentcolor"isproposedtoachievevisual harmonyandspatialstorytellng.The research pointsoutthatlandmark buildingcolorsneedtobalancerecognizabilityandrelevance，whilethe modemntranslationof traditionalcolorpaletesshouldbalanceculturalheritageandinovativeexpression.Finallyurbancolorplanningsouldfollow the principlesofharmonydiversityandsustainabilityusingdyamiccolorsequencedesigntostrengthenurbanculturaldetity and provide support for solving the dilemma of "one-size-fits-all" urban landscapes.

Keywords： Urban Color Planning;Urban Brand Shaping;Color Psychology;Regional Culture;Visual Identification

0 引言

城市品牌是通过城市独特的地理、文化、经济和社会特征所构建的公众认知和情感连接的综合体系。（剩余5221字）