旅游吸引物视域下群众体育赛事体旅融合 路径探索

——基于“苏超”案例

【中图分类号】G812 【文献标识码】A 【文章编号】2095-2813（2025）25-0107-05

Exploring the Integration Path of Mass Sports Events and Tourism fromthe Perspective of Tourism Attractions 一Based on the Case of "Su Chao"

ZOU Huijun

Changtai District BureauofCulture，SportsandTourism，Zhangzhou City，Zhangzhou，FujianProvince，363900 China

[Abstract] This articleadopts the methods of case study methodand literature analysis，takes the"Su Chao"football league in Jiangsu Province as the studysubject starting from the perspective of tourism atractions，to explore how mass sports events can achieve effective integration with tourism through the construction of a tourism attraction system. The study reveals that under the guidance of the government and the colaboration of the public，"Su Chao" has successfullyestablishedaighlyatractivetourismattractionsystemthroughthefollowingthree dimensions，ectively promoting the transformation of sports events from competitive sports activities to tourism brands：frstly，the core atraction layer is basedon culture; The second is that experientialtourists payatention to experienceoptimization; Thethird is to strengthenthe identificationlayerand dissminatesymbols.Basedonthis，theartilecombines the theory of industry integrationand proposes path suggestions for the sports and tourism integrationof massports events from the perspective of tourism atractions，including excavating cultural connotations，optimizing tourist experience joureys， implementing digital operations， establishing collaborative mechanisms，and strengthening brand management. [Keywords] Tourism attractions; Sports and tourism integration; "Su Chao"; Massports events; Sport tourism

体育与旅游产业的融合发展，已然成为推动我国经济高质量发展的重要力量。（剩余7440字）