“一带一路”背景下中华体育文化在东盟的传播研究

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【中图分类号】G812 【文献标识码】A 【文章编号】2095-2813（2025）24-0116-03

Research on the Dissemination of Chinese Sports Culture in ASEAN under the Background of the Belt and Road Initiative

CHEN Changjiang

College ofPhysical Education，ShanxiDatong University，Datong，ShanxiProvince，O37oo9 China [Abstract] This study focuseson China-ASEANsports andcultural exchanges，emphasizes its important role inregional integrationand people-to-people communication，and aims to provide academic and practical guidance for related fields.Through literature review，field researchand comparative analysis，combined with theanalysisof typical cases， the studyreveals the historical origins，current characteristics and challenges faced bysports exchanges between the two sides.Theresultsshow that sports culture has great potential in promoting understanding and cooperation between the two sides.The study suggests optimizing strategies in terms oftop-level design，innovationandfinancial investment to promote the continuous deepening ofsports and cultural exchanges and strengthen its influence as asoft power.

[Keywords] Sports culture; "Belt and Road"; ASEAN; Cultural diversity

体育文化在国际交流中日益凸显出独特价值，其以跨越语言与文化的魅力，成为各国间增进相互了解、深化友好情谊的关键桥梁。（剩余3885字）