瑜伽赛事商业化对我国民族传统体育赛事商业化的启示

【中图分类号】G831 【文献标识码】A 【文章编号】2095-2813（2025）24-0074-03

Enlightenment of Commercialization of Yoga Events on the Commercialization ofTraditional Ethnic Sports Events in China

BAN Mifeng

Physical Education Department， Guizhou Qiannan Colege of Science and Technology， Qiannan Buyi and Miao Autonomous Prefecture， Guizhou Province， 55o6Oo China

[Abstract] Using study methods such as literature reviewand logical analysis，this study summarizes and sorts out the succesful commercialization experience of yoga events in China，and proposes insights for the commercializationof traditional ethnic sports events in China.Mainconclusion：Thecommercial developmentof yoga events in China cannot be separated from the guidanceand support of government policies，the graded management of market operations，the dep shaping of brand concepts，and the optimization and upgrading of communication methods. Inspiration： The government should guide and increase support for various policies; The market should operate at diferent levels and firmly adhere to thecharacteristics of national culture;Brands should focus on shaping and adhere to innovative expression of cultural values; Communication should be upgraded to promote the younger translation of traditional elements.

[Keywords] Yoga; Commercializationof sports events; Traditional ethnic sports; Sportsculture dissemination

瑜伽作为外来体育文化，在全球体育产业蓬勃发展的当下，其规模持续扩张，赛事商业化进程不断加速，各类瑜伽赛事层出不穷，不仅吸引了大量参与者和赞助商，还带动了周边产品销售、旅游等相关产业发展。（剩余4181字）