中国传统色彩在平面设计中的应用

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The Application of Traditional Chinese Colors in Graphic Design / YangYu/Jiangsu Provincial HealthEducationand Promotion Center

Abstract：IncorporatingtraditionalChinesecolorsingraphicdesignworkisof greatsignificance.Itcannotonlyimprovethe visual effectof design works，but alsoauratelyconveyemotions，efectivelyenhance artisticvalue，andachievethe goalof promoting traditionalculture.Basedonthis，thearticletakestheapplicationvalueoftraditional Chinesecolors ingraphic design as the starting point，and proposes strategies such as"paying attention tocolor matching to ensure harmony inthe picture"， "usingcolorcontrastskilfullytonhancevisualimpact"，"improvingcolorpuritytoenhancedesigneffcts"，"selectingcolors reasonablytoaccuratelyexpressemotions"，"designingtextcolorstohanceartisticbeauty"etc，imingtoprovidereferenefor the application of traditional Chinese colors in graphic design.

Keywords： Traditional Chinese Colors;Graphic Design;Traditional Culture;Artistic Value;Complementary Colours

0 引言

平面设计指的是视觉传达设计，主要是利用图片、文字、符号等形成的艺术作品，如平面广告、海报、广告牌、出版物等。（剩余4610字）