跨文化传播中的色彩视觉符号策略研究

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AStudy on Color Visual Symbol Strategyin Cross-cultural Communication / PanJingjing/Shandong Urban Construction Vocational College

Abstract：Inordertoconstructacross-culturalcolorstrategyframework withulturaladaptationandbrandconsistencyand promotecross-cultural communicationandcommunication，this papersummarizes thecultural atributesofcolorsymbols， expounds theoleofolrincosultualommunicaionalethecosscultualommunicationchallengesofolovisual symbols， explores the construction of color visual symbol strategies in cross-cultural c comi nunication from four dimensions： cultural adaptation，emotional resc in andtechnical empowe ent，anddiscussesthenewtrendsof color visual symbol strategy construction 1t1 foundthatthestrategyofcolor isual symbols cannot only enhance the competitiveness of brand market understanding and identification，so that more international friendscanunderstand Chinatraditionalcolorcultureand accelerate theeffective disseminationof Chinese culture.

Keywords： Intercultural Communication;Color Visual Symbols;Color Language

0 引言

在经济全球化发展的背景下，跨文化传播已从“边缘议题”演变为品牌出海、国际文化交流与跨国设计实践的核心命题[。（剩余7305字）