色彩元素在聂家庄泥塑品牌视觉符号建构中的应用研究

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ResearchontheApplicationofColorElementsintheConstructionofVisualSymbolsfortheNiejazhuang ClaySculpture Brand

Abstract：Niejiazhuang claysculpture boastsalong historyandhasdevelopedacertainbrand efectovertime.Theclassic imageofitsrepresentative work，theclaytiger，hasbecomeawel-establishedvisualsymbol.Asavitalcomponentofthis visualsmbololorelementsarrichsemanticonotationsandpoesuiquevisualepresentationsisarticlefocuse onstudyingtheapplicationofcolorelementsfromtheclaytigerintheconstructionofvisualsymbolsfortheNiejiazhuangclay sculpture brand.Itexploresaninnovativepath，fromtheperspectivesof teparadigmaticaxis （associativeaxis）andsytagmatic axis （combinatorialaxis），toconstructanoverallbrandvisual symbolsystem for Niejiazhuangclaysulpturebasedonthe visualsymboloftheNiejiazhuangclaytigerThisresearchaimstoprovidenewideasforenhaningitsbrandimageandthereby invigoratingNiejiazhuang clay sculpture with lasting vitality and dynamism.

Keywords：Color Elements;Niejiazhuang Clay Sculpture;Clay Tiger;Brand Visual Symbols;Brand Image

高密聂家庄泥塑最早记载源于明初，前身是烟花的简易泥外壳“锅子花”，在清朝末年向装饰精美的泥塑玩具转变，以其声形并茂的特色发展成为中国民间泥塑的佼佼者。（剩余4885字）