珠宝创意策划中色彩搭配对消费心理的影响研究

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Research on the Influence of Color Matching on Consumer Psychology in Jewelry Creative Planning

/Han Wentao/Shandong SJONO Jewelry Co.，Ltd.

Abstract：Intherealmofjewelrycreative planning，colorcordinationserves asapivotal visual elementthattranscends mere aestheticappealteertpofodpyholoicalilueceoosmrs.eificlor，uchasedbluedyllwield unique symbolic meaningsand emotionalresonance，playing aninstrumentalrole in elevating perceived value，driving purchase decisions，enhancingbrandloyaltyandfosteringsocialidentity.Thisstudysystematicallexamines theapplicationof various colors injewelrycreative planing fromtheperspectivesofjewelrydesign，xperientialmarketing，andconsumer psychology.By integrating real-worldcasestudies，itexplores strategiesand outcomes ofcolorcoordination infestive promotionsand display design，aiming to provide innovative insights and actionable guidance for the jewelry industry.

Keywords： Jewelry Creative Planning;Color Harmony;Consumer Psychology;Brand Afinity;Purchase Decisions

随着珠宝市场竞争的日益加剧，消费者的审美需求和购买决策呈现出更复杂和多样化的趋势，色彩作为最直接的视觉元素，在珠宝设计与营销中的作用愈发凸显。（剩余5028字）