数字化背景下应用型本科院校旅游管理类专业大学生数字素养提升路径研究

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中图分类号：C961 文献标志码：A 文章编号：2096-000X（2025）33-0184-05

Abstract：Undertheguidanceof China’s"Digital China"strategy，thedigitalculturaltourismindustry hasemergedasa pilotsectorfordigitaltransformation，imposingnewdemandsonthecultivationofdigitalliteracyamong tourismmanagement professionals.Throughaquestionairesurvey，thisstudyanalyzesthecurrentstateofdigitalliteracyamongtourismmanagement majorsinappliedunderraduateinstutionsinGuangxiThefindingsrevealthatwhilestudentspossessbasicdigitalinforation retrievalkils，theirawarenessofdigitalsecurityandethicalnormsremainsinadequate.Moreover，theirabilitytotransferand inovatedigitaltechnologyapplicationswithinindustryspecificcontextsislimited，failingtomeetthedevelopmentalnedsof smarttourism.Basedontheseinsights，thestudyproposesanenhancementpathwayintegratingideologicaleducation，proesioal expertise，and innovation （termed"ideology-specialization-innovation synergy"）：Ideological Guidance establishing systematic digital literacyclivationobjectivesandreiforcingawarenessofdigialsecurityandthicalresponsibity；Specialization-Inovation Integrationmergingentrepreneurshipeducationwithprofesioaltrainingtofosterdigitalinnovationcapabilisinsarttouism; DigitalEmpowermentconstructingarefineddigitalliteracyframeworkthatcombinesbothgeneralknowledgeandspecialized competenciestobridgethedigitaldivide;andMultifacetedColaborationcreatingadiversifieddigitalliteracyecosystemto boosting high-quality development of the cultural and tourism industry.

Keywords：aplication-orientedundergraduateuniversties；studentsmajoringintourismmanagement;digitalliteracy；talent training; upgrade path

数字化、人工智能的迅速发展重构了文旅消费产品的新逻辑与新体验，旅游管理类专业人才应具有数智化发展思维、内容创造和创新能力，以适应旅游业的新业态与新技术趋势。（剩余7177字）